{"id":7721,"date":"2026-10-05T17:47:34","date_gmt":"2026-10-05T15:47:34","guid":{"rendered":"http:\/\/s572486460.onlinehome.fr\/lsaAppWP\/?p=7721"},"modified":"2026-10-05T17:47:34","modified_gmt":"2026-10-05T15:47:34","slug":"du-cours-au-rayon-une-visite-immersive","status":"publish","type":"post","link":"http:\/\/s572486460.onlinehome.fr\/lsaAppWP\/du-cours-au-rayon-une-visite-immersive\/","title":{"rendered":"Du cours au rayon : une visite immersive"},"content":{"rendered":"\n<p>Les \u00e9tudiants de BTS Management Commercial Op\u00e9rationnel ont pouss\u00e9 les portes de l&rsquo;hypermarch\u00e9 E.Leclerc de La Pardieu, troisi\u00e8me plus grand magasin de l&rsquo;enseigne en France. Une visite qui a permis de confronter les apprentissages de la salle de classe \u00e0 la r\u00e9alit\u00e9 d&rsquo;un point de vente de grande envergure.<\/p>\n\n\n\n<p>Accueillie par Florent Gr\u00e9goris, directeur commercial du magasin, la promotion a d&rsquo;abord d\u00e9couvert l&rsquo;agencement g\u00e9n\u00e9ral du site et l&rsquo;organisation de ses diff\u00e9rents univers. Les r\u00e8gles de pr\u00e9sentation des produits en rayon, les logiques d&rsquo;implantation et les principes du merchandising ont ensuite \u00e9t\u00e9 d\u00e9taill\u00e9s sur le terrain, au plus pr\u00e8s des lin\u00e9aires.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"768\" src=\"http:\/\/s572486460.onlinehome.fr\/lsaAppWP\/wp-content\/uploads\/2026\/10\/ret-1024x768.png\" alt=\"\" class=\"wp-image-7724\" srcset=\"http:\/\/s572486460.onlinehome.fr\/lsaAppWP\/wp-content\/uploads\/2026\/10\/ret-1024x768.png 1024w, http:\/\/s572486460.onlinehome.fr\/lsaAppWP\/wp-content\/uploads\/2026\/10\/ret-300x225.png 300w, http:\/\/s572486460.onlinehome.fr\/lsaAppWP\/wp-content\/uploads\/2026\/10\/ret-768x576.png 768w, http:\/\/s572486460.onlinehome.fr\/lsaAppWP\/wp-content\/uploads\/2026\/10\/ret.png 1448w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Les \u00e9tudiants ont \u00e9galement eu le privil\u00e8ge d&rsquo;acc\u00e9der aux coulisses du magasin : r\u00e9serves, quais de livraison et une partie des ateliers de production. La matin\u00e9e s&rsquo;est achev\u00e9e sur une pr\u00e9sentation de la gestion des ressources humaines et des nombreuses perspectives de carri\u00e8re qu&rsquo;offre un tel \u00e9tablissement, de quoi nourrir bien des projets professionnels.<\/p>\n\n\n\n<p>Les \u00e9tudiants et l&rsquo;\u00e9quipe p\u00e9dagogique du BTS MCO adressent leurs remerciements les plus sinc\u00e8res \u00e0 Florent Gr\u00e9goris pour son accueil, sa disponibilit\u00e9 et son tr\u00e8s grand professionnalisme.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"768\" src=\"http:\/\/s572486460.onlinehome.fr\/lsaAppWP\/wp-content\/uploads\/2026\/10\/IMG_3465-1024x768.jpeg\" alt=\"\" class=\"wp-image-7725\" srcset=\"http:\/\/s572486460.onlinehome.fr\/lsaAppWP\/wp-content\/uploads\/2026\/10\/IMG_3465-1024x768.jpeg 1024w, http:\/\/s572486460.onlinehome.fr\/lsaAppWP\/wp-content\/uploads\/2026\/10\/IMG_3465-300x225.jpeg 300w, http:\/\/s572486460.onlinehome.fr\/lsaAppWP\/wp-content\/uploads\/2026\/10\/IMG_3465-768x576.jpeg 768w, http:\/\/s572486460.onlinehome.fr\/lsaAppWP\/wp-content\/uploads\/2026\/10\/IMG_3465.jpeg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Les \u00e9tudiants de BTS Management Commercial Op\u00e9rationnel ont pouss\u00e9 les portes de l&rsquo;hypermarch\u00e9 E.Leclerc de La Pardieu, troisi\u00e8me plus grand magasin de l&rsquo;enseigne en France. Une visite qui a permis de confronter les apprentissages de la salle de classe \u00e0 la r\u00e9alit\u00e9 d&rsquo;un point de vente de grande envergure. Accueillie par Florent Gr\u00e9goris, directeur commercial &hellip; <a href=\"http:\/\/s572486460.onlinehome.fr\/lsaAppWP\/du-cours-au-rayon-une-visite-immersive\/\" class=\"more-link\">Continuer la lecture de <span class=\"screen-reader-text\">Du cours au rayon : une visite immersive<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":7723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_expiration-date-status":"","_expiration-date":1791819217,"_expiration-date-type":"draft","_expiration-date-categories":[],"_expiration-date-options":[]},"categories":[2],"tags":[],"jetpack_featured_media_url":"http:\/\/s572486460.onlinehome.fr\/lsaAppWP\/wp-content\/uploads\/2026\/10\/IMG_3473.jpeg","_links":{"self":[{"href":"http:\/\/s572486460.onlinehome.fr\/lsaAppWP\/wp-json\/wp\/v2\/posts\/7721"}],"collection":[{"href":"http:\/\/s572486460.onlinehome.fr\/lsaAppWP\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/s572486460.onlinehome.fr\/lsaAppWP\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/s572486460.onlinehome.fr\/lsaAppWP\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/s572486460.onlinehome.fr\/lsaAppWP\/wp-json\/wp\/v2\/comments?post=7721"}],"version-history":[{"count":1,"href":"http:\/\/s572486460.onlinehome.fr\/lsaAppWP\/wp-json\/wp\/v2\/posts\/7721\/revisions"}],"predecessor-version":[{"id":7726,"href":"http:\/\/s572486460.onlinehome.fr\/lsaAppWP\/wp-json\/wp\/v2\/posts\/7721\/revisions\/7726"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/s572486460.onlinehome.fr\/lsaAppWP\/wp-json\/wp\/v2\/media\/7723"}],"wp:attachment":[{"href":"http:\/\/s572486460.onlinehome.fr\/lsaAppWP\/wp-json\/wp\/v2\/media?parent=7721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/s572486460.onlinehome.fr\/lsaAppWP\/wp-json\/wp\/v2\/categories?post=7721"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/s572486460.onlinehome.fr\/lsaAppWP\/wp-json\/wp\/v2\/tags?post=7721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}